Nowadays business is always trying to create a high-quality content website that attracts the right users for their website. Thus, after more time and effort, it is the most important for the business owners to know how the users are connected to the website. User engagement metrics measure what users are actually doing on your website. Having insights into content that drives user engagement helps business to better understand their customer and make informed decisions. If a user is getting value from your website, then it starts using it for a long time and uses it more than the revenue generation opportunity.
There are several ways to prove the search engine that your site is posting valuable content and when you are looking for information in the field of your expertise, then you are worth a higher rank in searches. Even if you attract large amounts of traffic, it does not mean that you are not able to keep visitors busy and they are not able to do the desired work.
Compared to most people, great content alone does not give you the high ranking. You also need to monitor the correct metrics. Some customer engagement metrics will help you improve your search ranking, and you need to monitor them. While SEO attracts visitors from search engines, a utility is about conversion – helping active users meet a goal.
WHO’S ENGAGING WITH YOUR WEBSITE CONTENT?
There are a couple of core metrics you should understand your audience to improve the engagement rate on both your existing and new content. Providing valuable advice and information for prospects through your company blog is one of the best things for your business.
One of the best ways to start influencing website engagement is to better understand engagement time on your website as it stands today. Below, we give you five engagement metrics to consider while working to improve the quality of your site and therefore rank highly.
- Engagement time
- Engaged pageviews per visit
- Engagement rate
Post Valuable Content Regularly
Readers can find small, focused content that is equivalent to answering a specific question. In each other, a good, detailed post that introduces a well-rational approach can be what they are looking for. The content should include information that the reader can use in his or her own business. This helps the reader, and also has the added benefit of establishing your company as an authority in your field, helping to generate future business. Never try to sell your product or services on the blog.
Your style of writing also influences your website visitors & increase web ranking. It determining how readers are responding to your content. What works for the viewer base, cannot work well with the other. There are two major writing styles on the Internet – a friendly, easy-to-use voice conversation and a more formal professional tone.
Mobile Responsive Web Pages
When mobile friendliness became a ranking factor, 50% of non-mobile friendly URLs dropped in rank. A mobile-friendly website is one that is designed to work properly on the device. This means that there are no changes or unavailable on the computer or mobile device. Features like navigation drop-down are limited because it can be difficult to use on mobile. And no flash animation is used. This website is actually similar to the board on which the device is being viewed, even if any utility concerns.
Being able to present your great content in a manner that is automatically and naturally adjusted, however, it is seen that it is important for your survival and success. This is true in business, sports, entertainment and yes, web pages.
Traffic Correlated to High Rankings
Blogging is a powerful way to increase your site traffic. HubSpot’s data shows that the more useful blog posts you publish, the more traffic you generate. In some ways, due to higher traffic numbers is going to result in a higher ranking. That’s because, when you build more dedicated readers, you also use some metrics to calculate the ranking. Some of these factors include
- Direct traffic through Chrome. Repeat users using Google’s browser is a quality mark, and high-quality sites have high rankings
- Organic clicks. More traffic means that most people click your links in search results, which can strengthen and promote rankings.
- Time spent on site. The longer users linger on your site after clicking through a Google search link, the higher Google assumes the quality of the pages is. Again, higher quality means a higher ranking.
You may have experience with slow loading pages. Sometimes you find a website that sounds interesting, then you are waiting to load it by clicking on the link. But you probably exit the website because it is frustrating to wait and wait. Your bounce rate is a percentage that is calculated by the behavior pattern of visitors to your site. To break it in simple words, if people come to your site and then bounce immediately, then you have a high bounce rate.
Google adheres to the active users I gave Brian Clark a keynote address, where he said that Google is like a child who needs to be spoon-fed. As the number of terms, people search for increases and more. In Google Analytics Bounce rate simply tells you that the user left the site as the primary entry on the site. Some landing pages can spend a few minutes and can go out to complete a call to take an offline action. But Analytics will present it as a bounce. Thus, it is always advisable that you use bounce rate metrics with other metrics like time on site or session duration to assess the success of your page.
Comments and Shares
Last but one of the most Important engagement metrics that search engines look at is how people are engaging with your content and site. It shows a form of social proof to search engines. This proves to them that the website visitors have found something to be able to share on your site.
Pages with more traffic have more comments, and pages with more comments are usually high quality, thus earning higher rankings. It assumes that comments are definitely not spam.
Are people commenting in conversation, discussion, and joining? Are they spreading words by sharing your articles on their Social Media and showing others that your site is worth checking? This gives them a great metric to know when people are looking at their search results or social media feeds.
It is not necessary that all these above metrics will help you to achieve your goals. You need to measure and track relevant metrics for your website. However, by tracking relevant user engagement you will better understand your website traffic. You have to make the most of the above mentioned tips. Run a test to see what works best for your website design, instead of just sitting on one. As you can see, your attention should be on making your website attractive, interactive, and user-friendly.