The difference between digital marketing and amateurs and professionals who get results is the tools that they use.
So in this post, I am going to share 5 best digital marketing tools to grow your online business. I use these tools on a daily basis and the best part of these tools is that they’re all absolutely free.
If you want to get the best digital marketing strategy for your online blog or business in about five minutes then this tool will be the best choice for you.
All you need to do is go ahead and type in a competitor or a Web site that has a similar audience to the one that you want to attract and just type it in and similar way to create a big marketing report.
I’ve typed “neilpatel.com” here which is just a digital marketing blog site that provides SEO related posts and we can easily see straight away how much traffic they’re getting per month. What are the countries that the traffic is coming from? and so on.
Even the Web sites that are sending them traffic water even the phrases and words that people are typing into the search engine that are bringing them to their site and also even watered some of the phrases they’re advertising around.
So with this information, I can really figure out what is the social media channel they’re focusing on. I could create content read in these terms as well my own site and it’s just an incredible look behind the scenes at any business and how they market it.
Now you’re not able to get this information and in fact, you know neilpatel probably, are not too happy that all this information is out there.
But by using the similar web you can easily find how neilpatel market their business was successful for them and you can take and apply those strategies for yourself.
You can do it for three or four other competitors and you can get a really clear picture of what marketing channels they’re focusing on.
Even going to say their Facebook see what posts they’re making and you don’t have to do a lot of gas for guys, all of the proven strategies tailored specifically to your business are at there.
You can use it for your own business to get a digital marketing strategy for any kind that you come across. And also you can research the companies they are interviewing for and really show them in a lot of detail on how you guys market your business.
2). Google Trends
This is an incredibly useful tool provided by Google. So if you want to find a best and hot topic ideas for your blog posts or YouTube videos then there’s no better tool than Google Trends and that is because Google Trends really shows you what the world is searching for.
You just need to type whatever you want to search ex:-Digital Marketing into Google Trends search box and hit enter it will show you how the monthly number of searches for that keyword has changed over time. It gives you a basic idea of how the level of interest is changing in this subject. It also tells you which keywords are increasing in popularity so that you can easily identify the top keywords in your niche. you can also modify your target country or you can change this filter to the last 30 days if you want to.
So that is the second to Google Trends You can use it again for your own business for any kind citizens or again come into an interview with some incredible ideas about content that they could make that would really suit their audience.
Canva.com is a free graphic design tool website that offers you different types of templates to use. It uses a simple drag-and-drop format and provides access to more than a million photos, graphics, and fonts. It is used by non-designers as well as by professionals. This tool can be used for both web and print media design and graphics.
So if you want to save money on stock photos and expensive graphic design software like Photoshop then you can use this great tool.
Now as a digital marketer it’s essential that you make images for your Facebook posts, blog posts, YouTube tutorials and you want to be able to do that yourself quickly so that you can make changes and adjustments and Canva really like that.
For example a Facebook posts you can just use you can drag and drop them. You can change the colors you can change the text very easily and see you can really create those eye-catching images and really some basic graphic design skills are really essential as a digital marketer.
now so you can add huge value to your business your marketing clients business or again have some extra skill on your resume.
4). Chrome extension vidIQ.
We all know that YouTube is the second most visited Website in the world and the second biggest search engine in the world.
So if you want to get huge traffic and build an audience on Youtube, Then vidIQ is a perfect tool for you which will really help you to do this.
So personally how I use it is if I’m considering making a video on the topic say for example Digital Marketing. I just typed that into the search bar in YouTube and then VidIQ once I’ve got the Chrome extension extolled brings up all this extra information at the site here and I can see for example under the keywords score that this term Google Analytics gets a huge amount of search volume over the YouTube.
It’s not at the top 99 in the green so that’s good. But the most important thing as well is in terms of the competition. So this is also in the green and this is actually the sweet spot that you can see that overall this keyword has a score of 86/100 meaning that if I was to create a video on this topic I’d have a very good chance of getting to the top of the search results in YouTube because there’s not a lot of competition but there is a huge amount of search volume and there’s a lot of other things you can do it fit IQ.
But that’s one of my favorite little features that it really helps me plan my content in order to get in front of my audience so that I cue great too. So VidIQ is a great tool especially if you want to focus then on video marketing and YouTube marketing.
5). Keyword everywhere Chrome extension.
So again this is a Chrome extension so you need to be using the Chrome browser for this. But once you’ve got it installed what you were going to be seeing is underneath the search bar in Google you’re going to see the below metric here which is key the search volume per month.
So you can see for example you can type digital marketing or any keyword here. The Digital marketing and I were like OK well that gets 3,01,000 searches per month that’s pretty good.
But then I was like What about if I change this to digital marketing course. Are there many more people searching for this compared to online and you can excuse the all caps. You can see that 60500 people per month are searching for that keyword.
So keyword everywhere is another incredibly useful tool to really validate the demand for your products or the content ideas.
So these are the five best digital marketing tools and how you use them on a daily basis.
I’ve included them all here in this list which you can use to grow to search visibility.
So go ahead and set those tools up for yourself so you can really use them to grow a business and get incredible results.