Most of the Blogger want to get his/her site into position # 1 (the first organic search result) on page 1. That is the best possible situation for any website, right? But, if you get a special snippet, you come before the first rankings. You are in position # 0!
Over the past few years, Google is adding more and more information to the search results in addition to organic search results to enhance the user search experience. In particular, Featured snippets are a format that is thought to give users a brief, straightforward answer to their questions – exactly on the search results page, users who click on a specific result.
Google has specially made the special snippets to help its users. Therefore, if you excel in helping people, then you can go to the snippet. The advantages of a special snippet are clear: more clicks, more visibility and high conversion rate. If your page receives a special snippet, it will be the first result on your first page for your keyword. Only paid ads (if applicable) will be shown above.
What is a featured snippet?
A ‘Featured Snippet Box’ is a relatively new feature introduced by Google, usually when a query-based query is being searched. The snippet displays content within one of the pages ranked on the page, and to get the idea of at least one possible answer without going directly to the original page.
When the Google search believe that a question asks a question, It programmatically detect pages that answer the user’s question and display a top result as a featured snippet in the search results.
Compared to Universal Search Integrations, the featured snippets will not use organic results from the first page. This is why we talk about showing the featured snippets on position 0. If you search for home appliance questions on Google, it will not give you a reply with a list of 10 possible results but will reply to you. Provided the question can be answered. Featured snippets are likely to double about the number of clicks on the first position on the search engine results page.
Why Should You Care About Featured Snippets?
One of the first conclusions is that many people were involved with SEO, in which snippets actually have very negative effects on the number of people clicking on the pages within the results. This is not really the case. In fact, it has dramatically increased click-through rate (CTR) of the results.
So to give you an example, let’s say you rank #1 (the first post below the snippet) on page one of Google for a keyword that’s searched for 10,000 times. From the data I’ve collected, you could expect roughly 1,700 visits, compared to the 3,700 you might see if you landed the Featured Snippet spot — and that’s just one keyword.
So to give you an example, suppose you rank ranked # 1 (the first post under the snippet) for the keyword searched for 5,000 times on Google’s page. With the data I collected, you can expect about 900 visits, you can see that you have left the special snippet spot – and this is just a keyword.
How Do You Rank in the Featured Snippet Section?
The best way to get a featured snippet is to first use tools like Ahrefs, SEMrush or Moz Pro Site Explorer. Using these tools, you can see that your website has been ranked for the search query, and based on those current ranking, you can see which questions currently show the specially displayed snippets and which format In.
According to a study done by Ahrefs found that 99.58 % of all featured snippets are from sites that rank in the top 10 of that search term. As mentioned above, these featured snippets are different from standard results placement. If you try to make content on your site, especially if you can answer questions and focus on questions asked by users through search, you can get position 0. Google creates featured snippets at its sole discretion, no matter what you do with an SEO perspective, you can not force the serch engine to creation of the featured displayed snippets.
#1. Optimize your content for questions, not just for keywords
After analyzing several websites, I reached the conclusion that Google chooses text (or parts of it) from the page content, which summarizes the answer. Keeping in mind the best on-page and link building practices in your targeted keywords, you have to adapt to your targeted question.
It is not mandatory that you keep your targeted question in the first paragraph of the text, but this page should be sufficient. Do not forget that Google always believes that the important parts of a page are more in content. You can also use your keyword tool to help you customize the question word. You can also choose a keyword research tool that integrates research from Q & A sites and forums.
#2. Pay attention to on-page and off-page SEO
Your chances of appear in the the featured snippet box at rank “0” depend on the way you customize your page. You need to follow SEO factors on the best page so that searchers can recognize your page faster and rank it for your targeted question.
In addition, fast loading speed, better UI / UX, and more half of the war. You also have to think about Off-Page SEO. Focus on building links for your page to benefit from better organic rankings and increase the chances of choosing Google’s special snippet.
To get higher ranking in the SERP you must have a solid back link profile, but it is not necessary to be strongest compared to the remaining 5 pages (or domains), which rank in the first 5 positions. If you try different questions, you will see that Google can show a special snippet from a page that positions 3 or 4 and always does not come from the page which is shown in position 1.
#3. Answer questions that ‘People also ask’
One of the best ways to increase the probability of getting a Featured Snippet of your website is to provide direct answers to the questions asked on Google. To be more precise, when you type a query in Google, for example “the difference between Ad-sense and Ad-wards” and you scroll the page, you will also see a section called ‘Ask People.’
In order to combine many related questions in an article, you need to organize your questions in a proper way.
- A general keyword creates a section or category of blogs.
- Another special search query becomes the title of the article.
- Even more specific questions determine the subtitles of the article and thus define its structure.
- There will be many questions that are so closely linked that they all will be subject to the same subtitle.
#4. Structured Data
The purpose of structured data is to help the search engines better understand the content of a page, so it is understandable to understand that structured data can also increase your change in getting a specialized box.
In fact, the study by AJ Gergech concludes that comparison charts and lists are especially an easy way to display because Google loves texture content. In fact, even for branded queries (where a user is clearly explaining the clear brand), Google will take a table from any other site (no brand answer) if there is a table on that site:
However, it is always a good SEO practice to activate the structured data on your pages, even if Google’s.
#5. Use eye-grabbing images
The paraphrase snippet with pictures is ridiculously attractive in comparison to the regular snippets. Honestly, I was not able to recognize how to add an image so that it could be shown. I tried to name it differently and I tried to mark it as “featured” in WordPress Editor. Google receives a random image from the page without being able to point to a better version.
It is said that the only way to influence its effect is to ensure that all your articles are attractive, branded and annotated, so that anyone can like Google. Here’s a great selection of WordPress plugins that can easily put your content together while working on pieces (graphs, tables, charts, etc.).
You can use banner to create attractive brand-branded images; I like their image editing functionality. You can quickly create graphics there, then resize them to reuse as banners and social media images and organize all your creatives into folders:
Featured Snippets can run more organic traffic on the website because it is much higher than CTR ranking in less than 0.
If your website already have a good ranking for any keyword, then your website may be eligible to show specifically in the snippet box displayed.
In order to increase your chances to be in featured snipped, answer a question or definition in some lines, but within the paragraph ( ) tag. The more you improve this article in your content, the better it will be.
Having an image with relevant ALT lessons also helps.
This is the easiest and fastest way to check that your website has a special snippet ranking, via SEMRUSH.
You can opt out of the special snippet by adding a meta tag at the top of your page.
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