These days everyone has a blog – Maybe you have seen many people who live blogging about their passion and want to join their ranks. Or maybe you love the idea of being able to share your thoughts with people around the world.
It is an incredible marketing tool and can even become a huge source of income with little investment upfront. You can work at your own pace from your own home. So, if you want to create a successful and profitable blog focused on professional acceleration or a personal blog, then you need to set yourself up on the right track.
To make your new blog successful, it will take a lot of time and dedication. It’s not like overnight success, but do not worry!
In this post, I’m going to walk you through the 20+ things you should know before starting your own blog, step-by-step. With these guidelines and some basic resources, you can create your own personal or professional blog.
Why You Should Start a Blog?
Having your own blog will definitely make you a better person. Why? Well, blogging obviously improves your communication skills as well as your writing skills. You will start thinking more about who you are and who you want to be. In addition, when you search for a job and send your applications to a company, many employers are looking for employees who have their own blog and write independently about their life and opinion. So this will be a definite plus point for you.
If you have a lot of free time and you are constantly browsing the web, then you should actually consider starting a blog. You will soon find it interesting and you will start learning a lot of new things. So if you are getting bored right now, then what are you waiting for?
You can also monetize your blog. It takes time, but after you have thousands of reader per day, you will start making small, yet idle income. When the time is over, your traffic numbers and income will increase. I’m not talking about a few hundred dollars a month, many people spend their lives with blogging.
20+ things you should know before starting a blog
Here are some of the most important things you should focus if you want to start your blog in 2019.
#1. Identify Your Blog Niche:
It’s most important to decide what you write about and stay focused on that niche. There are already too many blogs. You have to find out how to make your blog stand out from the crowd and get a lot of traffic. Choose a perfect niche about which you are passionate and do not extend it too broadly.
If you choose a niche which has too much competition, Then your blog will be beaten by high authority websites. If you choose a low competition niche, then your blog can hardly have any effect. So You need to find a perfect niche with middle competition that can easily be monetized.
Ensure that there is a profitable and adequate market for your topic. It can be done with small keyword research. Start searching with Google Trends. Type “Digital Marketing” to see if there is any interest in this subject and how many people are searching for it.
#2. Research Your Competitors to See What’s Going On:
If you are blogging for business or earning money, take a look at the top blogs run by your competitors. Do they have any great ideas that you can use? Which keywords are ranking in search engines? How often do they write blog posts?
Now there is no shortage of competitive analysis tools over the internet, and each can provide relevant insight for its own special place and contribute to competitive benchmarking. You can also use google search for those competitors with similar niche or services as yours.
The more knowledge you have of your competitors, the better you are, you will be more likely to jump on potential opportunities. Then you can plan your own strategies so that you keep your customers and keep customers away from the competitors.
#3. Determine Your Blog Goal:
As a blogger, you should know the importance of your goals. This is the fundamental requirement for any blogger who wishes to move forward in life.
Think about why you are blogging. Are you trying to make money through blog monetization? Are you promoting a business? Or is your blog just a place where you want to share your personal thoughts? This will help you to define specific goals for your blog, which may include how much content has been posted, how many visitors it will attract every month and how much revenue it will generate.
We should focus only on one goal at a time, Multitasking makes us ineffective, kills our intelligence quotient, and puts unnecessary pressure on our brains. When we try to chase more than one goal at a time, then we lose out on the opportunity to do our best work, and we won’t succeed very well at any of them.
#4. Define Your Target Audience:
If you are a new blogger then you would not have thought about this important question completely. You are probably still tilted to find the best niche for your blog.
If you do not know who is your target audience, then increasing your blog traffic and even monetizing your blog will be very difficult. After knowing who can read your posts, a new blogger can help so much.
So, if you are the owner of a web development company, Then your target audience will be new Businesses. If you own a Digital marketing agency, then your target audience is online businesses, new bloggers, and more.
#5. Choose a Perfect Domain Name:
Choosing the perfect domain name for your website is one of the most important things. In addition to defining your site, your domain name will communicate important information for both human visitors and search engine bots.
There are several ways to generate a perfect domain name for your blog. You can simply base your site or your site’s domain on your current business. However, in fact, a key component of a major domain name is a strong keyword. Using your keywords in your domain name is a smart way to rank higher in search engine results. In addition, keywords can help potential visitors understand your site’s focus and niche better.
And while this is not the only thing that affects the success of your blog, there are several other reasons for which it is important to carefully choose a domain name.
- A unique, memorable name is more likely to be sticking to the visitors and encouraging them to come back to your site.
- Your domain name gives new users (or search engine bots) the idea of your site.
- Domain names have an impact on SEO (search engine optimization).
#6. Choose a blogging platform & hosting:
This is a difficult option because there are dozens of different online blogging platforms that you can use, including WordPress, Blogger, Squarespace, and Tumblr. How do you know which platform is the perfect choice for you?
When you choose a platform, it is sometimes possible to transfer your site and content, but this can be a very complicated process. As such, you should carefully choose a perfect platform to avoid giving unnecessary work later.
To select the right blogging platform, you should have a good idea of what you want your blog to be and what you want to achieve with it. Decide whether it will be text-or-image, and will be arranged on the length of your general article. Also, consider whether it is casual or professional.
Your web hosting is the most foundation thing for your whole business. If you are passionate about getting a lot of traffic to your blog, then you have to think about the speed and performance of the website.
Your web hosting is the most foundation thing for your whole business. If your hosting server goes down, then your entire website goes down. If your server speed is slow, Then people will leave your website and look elsewhere. If you do not have these features, you will become stressed and frustrated. Website security is important. So note what kind of security features are offered.
#7. Design Your Blog –Choose an Appropriate Blog Theme:
Most of the beginners feel overwhelmed when it comes to choosing the perfect theme for their website. Choosing a blog theme is not an easy task and finding an ideal theme is an endless job. There are thousands of free and paid theme available over the internet, each theme looks better than the other. How do you choose the best theme for your website?
Basically, before reading your blog post, visitors first see the design of your blog and if your blog’s design is good, then visitors will be able to visit your blog again next time.
Is your blog personal or professional? You have to decide this first, After that, you can choose a suitable theme for your website. For a personal blog, you can go for bright colors, funky, and flirtatious theme, but for a professional blog, a white background with a gray, maroon, dark blue, dark green theme.
Choose the theme which fits your blog niche. If your blog is related to technology, but you have a theme for photography blogs, then your visitors will be confused with the content of your blog. And it is also very important to choose your SEO Friendly theme for your blog.
#8. Learn Basic HTML:
Thanks to powerful blogging platforms (WordPress, Magento,Wix,..), HTML and CSS knowledge is no longer necessary for bloggers to learn. It is possible to customize your blog themes and plugins without having coding knowledge.
However, a basic understanding of HTML (and CS S if possible) can definitely help professional bloggers and non-technical marketers. So if you want to customize the look of almost anything in your blog’s theme or template, you’ll have to have a little basic knowledge of HTML and CSS. Once you become familiar with these skills, you will be able to manually edit the appearance of your articles or even correct simple errors on the blog.
#9. Content is King:
The quantity matters to increase and maintain your web traffic, but you still should pay attention to the quality of your content. If your readers find your content valuable and interesting, Then they will become your regular visitors. On the other hand, if you publish shallow and non-informative articles, then nobody will look at your blog.
Today, readers want to learn something new just by reading your articles, but rather want to be enlightened. One of the main advantages of publishing quality content is that it will increase the organic traffic of your website through search engines. Search engines like content, especially updated content, and if you want to attract readers to your site, then you should write high-quality content.
#10. Learn about copyright issues:
When you start a new blog/website, you want to add content to your blog as soon as possible and keep adding content regularly. If you are copying the content from any other website, then you have to be careful not to infringe someone else’s copyright.
You should write your blog content with your original ideas. Instead of copying the content from some other websites, create your own unique posts. If you are writing original content, then you keep copyright.
Upload the photos that you have created yourself. If you have created a photo, then you have a copyright on it. However, if you download an image from the internet, then you might be violating someone else’s copyright. Many sites provide online photos that you can use for free or small free or attribution. You can also search for work in creative commons using special search engines.
#11. Steal Your Competitors Keywords:
Nobody denies the importance of choosing the right keywords for your website. After doing the appropriate research, you’ll find which keywords can drive a large amount of targeted traffic to your website – and that’s what you want.
Here are several better ways that you can use competitive keyword research for your benefit:
- Competitor keyword gives you an idea of how your competition is performing in search engines and where you can pass them.
- To steal the keywords of your competitors in an effort to beat them in search results.
- To find new keywords that you might have overlooked in the past
#12. Headlines matter. Don’t miss out on clicks:
Headlines are the first things people see when they visit a blog. They will either attract visitors’ attention or bore them. It makes your visitors click on your site in Google, Bing, Yahoo,.. search results.
So you need to correct them. Your potential customers will make their first impression of your brand from your blog headline.
Therefore, your headlines should not focus on selling the reader. Instead, they should attract the attention of your readers so that they can actually read the rest of your post.
You also need to make sure that your title is an accurate representation of your article and the value of your company.
Your headlines should identify a problem and present a solution. So should those articles go with them?
#13. Do Your Keyword Research Before Publishing New Post:
There are a lot of articles over the internet that highlight the importance of creating content for users, not search engines. If your content does not match any search term that real people use, then you will not get any traffic from search engines.
Selecting the right keywords for your blog post is often the first step in writing. Keywords with no search volume generally do not generate any organic traffic, even if your content is very broad and valuable.
#14. Create Amazing Images to Increase Backlinks, Shares, and Subscribers:
When we think of link building, we often think of articles, blogs, directory Submission, Forum Submission, Commenting and Guest Posts. However, only a few marketers have understood the real value of link building with the help of the image.
Images make it easy for your blog visitors to read your content, keep them on your page for a long time, and help readers digest the information you are giving. Some content marketers use Tumblr, Pinterest and Reddit to popularize their image and they are all good platforms too.
#15. Learn Basic Search Engine Optimization:
Traffic from search engines results is the key to growth of any website. SEO is very complex, but knowing some tips can make a big difference in the long run.
There are hundreds of ranking factors in response to search algorithmic discoveries, and they are continuously updating and refining their process.
You need to optimize your content according to the search engine to rank for certain keywords on search results like Google, Bing, Yahoo, Yandex.
So learning the basic search engine optimization (SEO) is a fundamental and very effective way to drive organic search traffic to your blog.
#16. Build Links to Boost Your Ranking:
Backlinks are one of Google’s strongest indicators on your website to give a high search ranking. Google rank a website in search results based on the authority of that page. In modern SEO, the link creates authority on the page and improves its SEO value.
There are three types of links that are important for SEO link building:
- Internal links:- That link to your site form your content.
- Outbound links:- Which are links to other sites from your site.
- Inbound links:- These are links to your site from other sites.
Building link will take a big amount of your time, and it will require a lot of effort to achieve your targeted results.
#17. Use Internal Linking to help Google & Visitors to Navigate Your Site:
Internal links are especially important for SEO, but it is also important when you want to decrease your bounce rate and keep your visitor longer at your blog.
This is the link from one page on your site to another page of your site. It helps your readers to get around your blog. This is a great way for new readers to read the old stuff.
When you have a blog post that ranks highly in the search engine and receives a lot of backlinks, any internal link from that page to your other pages helps in the ranking of those pages.
#18. Use Social Media to Drive Traffic:
Using social media for brand recognition is great. You’ve probably heard that social media can help bring more visitors to your website.
It is difficult to bring people to your website through social media engagement, especially if you have a limited budget and already running a paid campaign.
Every social network is different, but to get an immediate boost in your social traffic, there are some statistical rules for all your social channels. Remember that your content tells everything about your brand, so make sure that your blog post goes above to maximize the social sharing aspect.
#19. Build an Email List, and Don’t Forget to Send Them New Stuff:
Many bloggers and business owners do not feel the importance of creating an email list when they start for the first time. Most people usually change their mind when they see that the email list can be on someone else’s traffic and revenue.
Creating an email list should be a priority when you are starting a blog and before you write your first blog post. But if it was not, then okay – give it a priority today.
#20. Re-share Your Old Content:
As soon as your blog grows, you will get new social media recipients. So if you’ve shared a post while publishing it, then those new followers will never get a chance to see that piece of content, because when you post about it, they do not follow you.
Re-sharing your content is a free way to increase your ROI, gain more traffic and save time. And it’s practically free.
#21. Update Your Content Regularly:
Search engines are constantly scanning your site to index pages and images. Once indexed, these pages and images will show up in searches. Search engine notices when you update your post regularly.
If you are constantly updating your post content, then Smart Search Engine will display you as a valuable result in the search results. If you have not updated your Post for a long time, then the search engine will see it as a neglected and less qualified for good ranking.
Today, anyone can start a blog. Most of the new bloggers give up too early.
The first, writing can be painful and it will take a lot of time to finish just one article. But if you keep stationery, you are passionate about it; You will gradually get used to it.
I hope this list of 21 things you need to know before starting your blog is practical, and this will help you to avoid some initial mistakes that most of the bloggers do. If you want us to expand on any of the points discussed here, feel free to present your questions below in the comment section.