Along with meta descriptions and on-page optimization, one of the most important thing in the on-page ranking factors you control is the title tag.
It may not sound like the most exciting topic, but if there’s one skill that you can master in SEO copywriting, then the title tag would be somewhere way up there.
Your title tag is the main thing standing between Google SERPs and your website. If you can’t get people to click through, then you can’t get any website traffic.
For example, let’s assume that there are 10 results for a search query in a search result and 100% of the clicks go to the #5 search result. And if everyone is clicking on the same result, then that may tell Google that the page serves search intent the best.
Now, whether you believe this theory or not, it’s always a good idea to optimize click-through rates because of more clicks equal to more traffic. And more traffic equals more customers, which is why our goal is to increase your click-through rate.
So in this post, we’re going to be talking about crafting the perfect title tag to increase your click-through rate will lead to more traffic and higher Google search rankings.
What is a Title Tag?
A title tag is HTML markup that specifies the title of a web page. And the two most common places that you’ll see it is in Google search engine results pages and in your browser tab.
Your title tag is important because it influences your click-through rate in Google search results. And for quite some time, SEOs have hypothesized that higher click-through rates can increase your rankings in search results.
Generally, you can add the title tag to the HTML header in the page title, which looks <title> the title of your page </ title> If you use WordPress you can leave the HTML and The title tag can be added to it using a plugin.
See our guide on What is Google RankBrain and How Does it Affect Your SERP Rankings? for more details.
General Tips To Write a Perfect Title Tag
First, we want to create something that’s click-worthy and not clickbait. And this goes beyond the user’s happiness. Creating clickbait headlines is going to do you more harm than good because of something called pogo-sticking.
When a user clicks a search result in Google SERP and then immediately goes back to the search results page. We don’t know exactly how big this behavioral metric may be, but logically speaking, it tells us that search intent likely wasn’t met. Instead, the title should descriptively reflect what the page is about.
#2. Keep Your Title Within 50-60 Characters:
Google SERPs and other search engines actually work in pixels, It will display 50-60 characters of a title tag in search results, This length should help you avoid truncation in the search results pages.
You can use a SERP preview tool like this one from Portent or Yoast SEO plugin if you use WordPress. so you should generally target the title tag, which is about 50-60 characters or less.
If you prefer to include your brand name in every title tag (which can be a good idea for identifiable brands), then put it behind the words that are described on the specific page.
#3. Write Your Title In Sentence Case or Title Case:
So, sentence case would have a capital letter on the first word,
Title case is when the first letter of each word is capitalized.
#4. Write Unique Titles For Every Page:
Every page of your website is unique and your title tag should reflect it. Ensure that you optimize the title tag on every page of your website so that search engines can accurately describe the details you give on that specific page. You want your title tag to indicate what the personal page is to the search engine.
In addition, keeping a clear and accurate title for any person viewing the page in search listings is more useful.
#5. Use Your Target Keyword:
Each page of your website should answer a question or provide valuable information to visitors who are searching for. Your website will be more useful for those people if it appears in search of the right word – just when they are looking for information given by you. So for each page, you must have a target keyword.
Since Google’s algorithm uses title tags, which is one of the most important factors to determine what a page is about, it is a good opportunity for you to include the target keyword in the title tag and on that page. It clarifies to Google that this page is relevant to the person who searches for that particular term. Just make sure that not to fall for keyword stuffing.
#6. Be descriptive of what’s on the page:
When your web page appears in the list of top 10 search results, many people will decide whether to click on your title tag or not. If they click and come to a web page, which they do not expect based on the title, then they will immediately click on that back button and try the second result to try.
You want your title tag to provide a detailed description of what people have to see to go to a web page. When people’s expectations match things that appear on the page, it means that there are a low bounce rate and more time on the site. This creates a better experience for your visitors. You want to like each visitor who they see and expect that they will come back for more. If your title tag is not clear, then it is less likely to happen.
By now, you can figure out how to create a mind-blowing title for your page.
But here’s the thing: your title tag isn’t really going to impact CTR from an SEO perspective until you reach the top 10. And that’s because most people don’t click to page 2 of Google search results.
See our guide on 5 Most Helpful Website Engagement Metrics That’ll Improve Your Search Rankings for more details.