Google has hundreds of factors that Google uses to determine the search engine ranking. One particular that has taken on great importance over the years is the domain authority of a website.

The higher your domain authority, the more likely you are to earn high search engine rankings and get as much web traffic as possible. Your Domain Authority is a great way to measure your SEO efforts and compare your website’s competitiveness to compare websites of your competition.

The following is a detailed guide in which it is important to understand “domain authority” (check your domain’s authority score!) As well as some additional related conditions that you want to know.

What is domain authority?

The Domain Authority is a metric that was created by the SOCS (Company). which predicts how well the website will rank on search engine results pages (SERPs), with the aim of evaluating the website on a 1-100 (100 Best and 1 worst) website. The higher the domain authority of the website, the higher the rank in the search engine.

Instead of thinking about the domain association, think of your SEO as a measure of effort, as a competitive metric against other sites. So if you compare your website’s DA score with your competitor’s site, then the site with high DA scores is likely to rank higher in search engine searches!

How is Domain Authority Calculated?

The domain authority is calculated by evaluating many factors, In order to approximate the Domain Authority score with actual Google rankings, Moz employs machine learning techniques against Google’s algorithm to predict how Google search results are generated. the domain authority calculates several link metrics such as adding root domains, the total number of backlinks or aka link profiles of the site, and Moz’s own linking metrics such as MozRank, MozTrust, etc.

Domain Authority scored on a scale of 1-100 (1 worst, 100 is best) using the algorithm designed by Moz. Its logarithmic scale means that if your domain is on the authority of 20 or 30, then it is easy to improve your score if it is between 70 or 50.

  • DA Between 40 – 50 = Average
  • DA Between 50- 60  = Good
  • More than 60      = Excellent.

How to check domain authority?

Some domain authority checkers are available online that you can use to check your website’s DA. The first official stocking site is Moz open site explorer where you type in your domain or subdomain address, and it will show you the latest DA score.

If you are using the Chrome or Firefox browser on your PC, you can use the latest  MozBar extension on your browser to check the domain authority and page authority of any webpage, and I highly recommend that you do this.

There are more than 40+ signals in domain authority ranking factors, but there are some things you can do to increase your website’s domain authority right now.

How To Increase Your Domain Authority?

There is a list of the following ranking factors that will have maximum effect on your DA and PA:

1. Optimize Your On-Page Content

SEO (Search Engine Optimization) is important for both your domain authority as well as Google search engine rankings, so make sure you customize all the on-page code including your title tag, image alt tag, and content.

Search engine optimization (SEO) ensures that your content is crawlable by search bots and is ideally formatted for user consumption. Google processes approx 1 lacks search queries each second and updates thousands of rear-watching algorithms annually to customize the content to align with the latest changes, it’s a continuous process.

Website content optimization involves more than just specifying a specific number of pages per specific keyword. Now, it is about providing well written, organized, useful, relevant, socially-built content for website users while customizing the right elements.

In addition, include variations of your keywords, keep all your permalinks brief and relevant, and create sidebar for new posts.

2. Create High-Quality Content that is Linkable

There are many types of content: Blog posts, Articles, Whitepapers, E-books, Lists, Videos, Photos, Case studies and more. Content and links have a symbiotic relationship: great content attracts more links, and links improve visibility and content popularity. However, all types of content will not attract links, and even those links which attract links to those types of content, strategic publicity is needed to secure those links.

In order to get high-quality backlinks to form multiple domains, which both MozRank and MozTrust use as important factors, you need to create high-quality content that is published at regularly. Effective content marketing requires creating authoritative content on a regular basis. This can go a long way in increasing the domain authority of your website.

Here are 2 ways to create high-quality content:-

  • Publish Long Form Content.
  • Create Infographics.

Publishing small 300-400 word articles will not help you to stay ahead of the curve. These days, Google SERP is dominated by long-term content, which contains at least 1100+ words. These articles are more descriptive, cover a particular subject deeply, and attract more backlinks.

3. Improve Your Internal Linking Structure

Whether you’re launching a new website, refreshing an existing site, or restructuring your content, your internal link structure will be essential to your SEO success.

According to Moz, internal links are the most important thing for establishing site architecture and spreading link juice. Internal linking helps both users and search engines who crawl and index your website. Google finds your posts and pages best when they’re linked to from somewhere on the internet. Internal links also add your content and give Google an idea of the structure of your website. They can establish a hierarchy on your site, which can give you more link value than most important pages and other valuable prices. So can promote your SEO using the right internal linking strategy!

This is a great way to generate organic traffic for your website and to improve your site’s domain authority. Internal links help visitors come out of frustration, as well as help them stay connected to your website. In addition, the internal link makes it easy for search engines to index your entire site.

4. Remove Bad And Toxic Links on a Regular Basis

Your site will contain some toxic and spammy backlinks that can negatively influence your domain authority. Each time in a while, you should go through your link profile and look at any backlinks that are bad/toxic. This will allow you to delete links from bad sources which can hurt your domain authority instead of helping it.

Remove these bad links from your website on a monthly basis and you will see that your site will get a competitive advantage. You may have the most official link to your website, but if your link profile is full of spammy backlinks, your site will suffer in the SERP.

Google will not tell you which links are good or bad, you have to export the link in Excel spreadsheets and decide to manually review each link whether or not there is a good link or potentially toxic link.

To make things easier, you can use the SEO Manager’s Link Manager, which can help you manage all your links. Now you do not have to check the link one by one. On the Link Manager, You can check the link status – whether it’s broken or alive.

5. Make your website load faster

To determine Domain Authority & Rankings, Google factors page speed on both desktop and mobile platforms. If your site’s speed isn’t up to par, you can suffer ranking penalties and lower domain authority.

A slow website is not only bad for end users but also for search engine optimization (SEO). Meaning, this search engine results may rank low on your website. It translates for you for fewer page views and less ad revenue or customer conversions.

When it comes to the user point of view, Google’s research experiments show that faster site speed leads to more satisfied users, increased productivity, and more time users spend browsing. You can use sites like

  1. Google’s PageSpeed Insights:  Google has its own tool. Provides mobile and desktop recommendations.
  2. Pingdom: Pingdom offers cost-effective and reliable uptime and performance monitoring for your websites. It Reviews site performance, grades it, and tracks performance history so you can see how your site speed has changed.
  3. GTmetrix:  It is one of the most popular tools in the world. GTMTrix analyzes how well your site is loading, is checking both Pagespeed and YSLOW scores. It also suggests improvements in the load time.
  4. YSlow: It summarizes the various components of the website and allows you to see the analysis, provides advice on how to improve your site. YSlow provides Chrome Extensions to test the speed of websites.

If your site is not loading within 3 seconds, then you should start working on the speed optimization. For WordPress bloggers, here’s a quick checklist:

  • Use a hosting company that is ultra fast and trustworthy.
  • Compress and optimize your images before uploading them.
  • Use cache plugins like Super Cash, WP Rocket etc.
  • Use a CDN to serve your content.
Also Read:-
  1. How to Choose Best Digital Marketing Agency for your business?
  2. 10 Best Off-Page SEO Techniques for First Page Ranking.
  3. Why is an SSL Certificate so Important for Your Website?
  4. How to Engage Your Audience on Social Media & Keep Them with You?
  5. How to Build High-Quality Backlinks for Your Website?
  6. Killer Copywriting Tips That’ll Keep your copy visually less imposing.

Conclusion

Producing high-quality content on a consistent basis is key to increasing your website’s domain authority. As long as you are creating great content for your target audience, you will see the spike in your DA. Just focus on creating remarkable content and everything else will fall in place.

If you have never focused on your site’s Domain Authority score, now it’s time to use the above Domain Authority checker, and check your DA score. If your DA is low, then you should start working on the above tips to get a high DA score.

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