Choosing the best email marketing software for your business can be difficult. Approx 55% of the world’s population enjoys internet connectivity and most of these users use the web for browsing, social media, and email. According to a study, 205 billion emails are sent daily, and by 2020 email users are predicted to grow to three billion. There is also an average $ 40 ROI for each dollar spent in email marketing, which is one of the most profitable strategies for so far.
The best email marketing software for your business depends on your budget, contact list size, and requirements. Here are some statistics that specifically prove the value of email marketing and automation. There are hundreds of other data points.
- Today email marketing techniques are used by most of the companies (approx >80% of companies).
- Only 51% of those companies are using email marketing automation tool to save time & money.
- Automatic emails get a click-through rate of 119% that is much higher compared to the broadcast email.
- Reaching an automated welcome email chain instead of a single welcome email can increase revenue by 13%.
- Automatic birthday email offers can increase conversion rates by up to 60% on non-timed emails with similar offers.
What is the best email marketing software?
When you are implementing an email marketing scheme for the first time, it is most important to know the features that should be with an email marketing platform. Therefore, before we go through the best email marketing software of 2019, let’s first look through some points to see what factors should be considered while browsing for applications. In this way, you can make sure that your investment will not be worthless.
- Automation Tools: Email marketing tools are designed to help expedite connectivity with existing customers. Therefore, it is important that you buy a platform with a strong automation feature which allows you to customize the workflow according to your desired factors.
- Customizable Templates: In addition to the email listing division, sending personalized email is also an effective marketing strategy. This is why you should find software that will allow you to customize the pre-made template or to create your own. With this feature, you can create more attractive and personalized emails.
- Bulk Email Sending: Bulk email sending is the fastest way to send your message to your customers within no time, so your platform should be able to support it. At the top of it, you should allow a fractured mailing list to be made so that you can make relevant content according to specific customer categories.
- Easy Integrations: When you are choosing an email marketing platform for your business, make sure to find one which can easily support integration and third-party applications. By doing this, you can address the specific business needs of your business without investing in many software solutions.
- Email Tracking and Analytics: It is important to be able to get your message but it is a part of the story. You also need to make sure that your email lands in your customers’ inbox. To do this, you will need powerful email tracking tools that allow you to monitor click-through and response rates. This will help you to understand the effectiveness of your campaign.
Top 25 Email Marketing Automation Tools That You Should Consider
#1. Zoho Campaigns
The Zoho Campaign is an email marketing tool that is designed to build, distribute and monitor email campaigns to increase your sales and customer base. This tool can help you to expand your brand reach, as it connects to many third-party applications like YouTube, G Suite, Facebook, WordPress and SurveyMonkey.
Creating an email campaign in the Zoho campaign can be easy because it comes with drag-and-drop editors and pre-made templates. It provides a strong solution for increasing engagement for more effective campaigns and personalizing email interaction. Adding visual elements in your newsletter is streamlined with the image editor which allows you to increase your images, crop, and adjust.
MailChimp is one of the most popular email marketing services that provides liberal plans for small and growing enterprises, and it can handle a large number of emails for large businesses and organizations. Ideal for a startup for low-cost plans.
By using the MailChimp email campaign, you can easily create, execute and analyze ads and email campaigns. The platform enables you to manage customers, create custom reports, see click-throughs and success rates, track your emails and ensure full transparency of campaigns. You can choose from a range of pre-designed templates or create your own custom templates.
Omnisend is an all-in-one email marketing automation tool that helps you to convert your visitors into customers. You can use this email automation to reach your customers with personal messages and to boost your sales. Extend your subscriber list with different types of signup forms and send converted newsletters with easy-to-use editors. Omnisend can be easily integrated with the most populated Shopify, Bigcommerce, Magento, WooCommerce and others
Hubspot Marketing has been continually ranked as the top marketing automation tool for the spectrum of work. This tool provides Self-Service Business Intelligence and Web Analytics Reporting to measure the success of your website and online marketing efforts. It is a popular free CRM solution that is part of HubSpot’s sales productivity suite and is linked to the same database used by Hubspot Marketing and Hubspot Sales. HubSpot also helps your business to find online, turns traffic on your website into leads and customers, and optimizes based on your results.
#5. Campaign Monitor
Campaign Monitor is a great email marketing tool if you like to test, track, and optimize your campaign. It allows entrepreneurs to create a trusted channel for sending beautiful, relevant newsletters for growing businesses and connecting with their customers and promoting loyal readers. With its beautiful template, drag and drop interface and engagement-based division, marketers can easily deliver targeted content to a large list of customers.
ZeroBounce is a great tool to protect your sender reputation for email marketing. It detects and removes known abuse and spam trap emails, temporary addresses, invalid, toxic, and catch-all domains. Not only is it a powerful tool to improve your distribution, but it also provides data about your customers, which can be valued in the marketing report: includes first and last names, gender and location. ZeroBounce is a fast and easy to use email verifier and includes an API.
#7. Constant Contact
If you need an email marketing service that can help you manage event invitations, registrations and tickets (email plus plans), Then Constant contact is a great email marketing tool for you. It is one of the most popular email campaign service providers that we always recommend as it is beginner-friendly and offers quick and easy setup. Since continuation of continuous contact rates for global support, extensive online training, and webinar success, you will receive a lot of support to use this lead generation tool.
ActiveCampaign has arguably produced one of the best products in the email marketing space, which is making them shoot ahead of the old market leaders like MailChimp, Aweber, and Infusionsoft.
This is an email management system that is specially designed for small business marketing. User-friendly and integrated, this API-enabled application is used by more than 100,000 businesses worldwide. It offers email management capabilities, leads scoring tools, contacts tracking, as well as segmentation and targeting options.’
Mailjet is a marketing tool that focuses heavily on the management of email marketing using real-time tracking, contact list management, and one-to-one personalization tool. There is also a Campaign Comparison Tool that will help you figure out which aspects of your previous strategies have worked and none of them have worked. Suitable for startups and growing businesses, Mailjet also has a free plan as well as affordable pricing packages.
lemlist is a powerful email marketing tool that allows its user the ability to personalize pitches, automate follow-up, and track the success of your email. lemlist is also the first email automation platform that allows you to automatically generate personalized images including company name, company logo, employee’s name, etc.
SendinBlue is a complete marketing automation tool that combines SMS messages and email marketing. They offer a drag and drop builder that you can use to create extremely attractive emails, create automated workflows, and segment users.
AWeber is a cloud-hosted email marketing tool that is trusted by many businesses of all sizes. This tool can be accessed through desktop and mobile devices, this software comes with many features like email editors, autoresponders, customer segments, and analytics. It can also be integrated with major business applications like Zendesk and WordPress. For basic monthly subscription plans, the price of this platform is according to your customers’ number
MailerLite comes with a simple drag and drops editor, that makes it easy to set up stunning email marketing campaigns in minutes. By using its advanced targeting features of MailLight, you can personalize, break, and automate your email campaigns. MailerLite optimization features will ensure that your campaigns are performing their best.
Marketo is one of the best-automated email marketing platforms. It gives businesses the ability to trigger email campaigns based on over 40 behaviors. It is equipped with marketing automation, consumer engagement, B2B lead management, real-time personalization as well as budget and scheduling tools. Designed for businesses of all sizes, this platform can be purchased through quote-based subscriptions.
It one of the most powerful visual marketing automation platform and it has undergone several major updates over the past year or so.
ConvertKit is a great marketing tool that is specially developed for a professional blogger, YouTubers, Podcasts and others who create online content. This platform allows its users to automate the rules and blueprints, email marketing, track the progress of the campaign, and manage content creation in all important interfaces. ConvertKit allows you to send Autorespond targeted customers based on automation rules interacting with your email. They also have blueprints which you can use to create an autoresponder sequence for almost any situation.
Contactually is one of the cleanest marketing tools. This CRM platform focuses on vetting contacts. This contact gathers your email inbox, website, and social media profile, and then collects as much information as possible to direct your message.
Exponea is a cloud-hosted email marketing campaign tool that is automatically enabled to simplify individual customer experiences. This is a great choice for online businesses that implement customer-centric campaigns, offers strong features like platform Omni-Channel Tool and AI capabilities. By using this tool, you can run different types of email campaigns and optimize them using A / B tests.
Rejoiner is an email marketing tool that is specially designed for e-commerce businesses. To provide features on lead generation, funnel tracking, frequency capping, email analytics, there is also a cart in the platform and browse the abandonment tool to increase your reach and increase your sales. This tool is great for businesses with a healthy and stable income.
Salesforce Marketing Cloud is an integrated marketing system designed to help businesses build and maintain their presence in a social landscape. Equipped with travel builders, predictive intelligence, content management, web personalization, and email marketing tools. It is an easy-to-use email builder where you can create responsive designs, customize the template and write dynamic messages for your customers. By using its drag-and-drop function, HTML code support and personal scripting language, you can create quality content that fits without any fuss.
ActiveTrail is an automation marketing suite which specializes in email and SMS. Offering a user-friendly platform with powerful performance tracking tools, this platform supports mobile responsive landing pages, predictive delivery, A / B testing, and custom surveys. ActiveTrail integrates with hundreds of third-party applications. From WordPress and many social media networking sites to Zoho and salesforce, you can easily hook your favorite system on marketing strategies on your ActiveTrail platform.
SendPulse is a comprehensive marketing tool that allows its users to easily perform all the activities related to marketing. This email marketing automation solution is also very easy to use for the novice, so users can create a campaign with a drag-and-drop editor, segment audience, use A / B testing, on many channels Run campaigns and analyze campaign performance. On the same platform.
HelpCrunch is an all-in-one marketing tool that comes with live chat, email marketing automation, and helpdesk, designed for effective customer service, marketing and sales. This tool is the perfect choice for SaaS, e-commerce and other online businesses, which require a fast and powerful tool to interact and support with its customers.
#24. Wix ShoutOut
Wix ShoutOut is a newsletter and email management software designed to help marketers work smarter, not harder. This tool comes with campaign editors, custom sign-up forms and mailing management, the platform also enables social media sharing and reporting features.
If you launched a new app and you are trying to tell your customers/users about your app, then Intercom is a perfect choice for you that lets you send an automated email conversation directly to the app. This helps them where they are likely to see it.
As your business and customers grow, a successful email marketing campaign becomes more complex. Simplify your campaigns and find better results by finding the right tools for your job.
With our list of top 25 email marketing tools, you will definitely be able to find quality options that are relevant to your business. You just need to set up the tools you need and how interested you are to invest in an email management system.