The Appearing in Google, Yahoo, Bing, Duckduckgo, Amazon etc… search results is important for business development, but there is a right and wrong way to do search engine optimization. Depending on the search term and the size of the user’s performance, there may be only one or two biological results which appear above the fold. In addition, according to research in Jumpy, an advertising network receives 33 percent of the top result traffic; The second result goes up to 18 percent, and in each lower position, the part becomes very less.
The Search engine optimization (SEO) can be done in a number of ways. This flexibility and limitations are almost unlimited. ‘White Hat SEO‘ and ‘Black Hat SEO‘ are the two popular ways to do SEO.
What Is Black Hat SEO?
The Black Hat SEO refers to a group of practices that are used to increase the ranking of a website or page in search engines or lower the ranking of a competitor’s site, that violates the search engine’s terms of service.
In the SEO (Search Engine Optimization) terminology, Black Hat SEO refers to the use of vigorous SEO techniques, and strategies that fully focus only on the search engines, not a human audience, and generally adhere to search engine guidelines.
Black hats use strategies like article spinning, keyword stuffing, and content automation, to manipulate the search rankings and position low-quality content in the search results. They also make cloak links or link wheels, create doorway pages and use tiered link building.
After all, In April 2012, Google launched Penguin Updates to catch those sites who deemed to be spamming their search results, especially to promote links to add or add them through the linking network. Google has caught and dealt black hat practices with its penguin’s update, which is an update to the search results ranking algorithm Google Panda.
Black hat SEO can potentially restrict your website to a search engine, although the focus is usually on the Quick High Returns business model, so most experts who use Black Hat SEO strategies are considered restricted from search engines.
Some of the Blackhat practices:
# Keyword Stuffing
Keyword stuffing refers to the art of filling out your content with irrelevant keywords in an attempt to rank a page on search results pages even though it is no longer understood. Adding many variations of keywords where they do not add any value creates a bad experience for users. this greatly reduces your site’s user-friendliness and information reputation and quality. It can also rank your page for irrelevant questions.
Since the keywords are an important part of the content of your website, they require additional special attention. You can also say that the use of the keyword is a “rigging path” skill that takes time to acquire. For example, if your site sells Electronics Items, then you might think that the word “Smartphone” would be the best keyword to use. Being able to choose the right keywords can help you understand your target audience and what they are looking for.
Keyword stuffing does not work because when the major search engine crawler checks your site, its algorithm can easily determine whether the keyword is used in an improper number or not. If your site has an unusually high density of the same keyword, then your site actually has a drop in ranking rather than a growth.
Keyword stuffing may lead to a website being banned or penalized on major search engines either temporarily or permanently. The repetition of words in meta tags may explain why many search engines no longer use these tags.
Google explains keyword stuffing as:
- List of phone numbers without enough extra value
- Block the text list cities and states trying to rank web pages
- It is often unnatural to repeat the same word or phrase.
You can do keyword research to find out what people are searching for but overusing these keywords in your content is not a good idea. Rather than filling your content with irrelevant keywords, concentrate on creating useful content that focuses on topics over keywords.
# Paid Links
Buying links for search engine optimization (SEO) have some undeniable advantages for the buyer. First of all, it’s easy. Once the transaction is completed, there is no need to disturb the quality of the content. Second, anchor text, a strong Google ranking factor, is also selected according to the customer’s priorities. These two reasons are effectively enough to manipulate search engine rankings, which is why this SEO technique has been classified as a serious black hat.
Search engines like Google, Bing, Yahoo strictly prohibit the purchase and sale of links. They tell on their website that “Any link linked to the purpose of manipulating PageRank or site rankings in their search results can be considered as part of the Link Scheme and it can be considered a violation of Google’s Webmaster Guidelines.” This includes sending a website free product for link exchange.
You should always avoid paying any other site to link to your content. Google asks users to tell examples of people who buy or sell links. They say that after detecting the practice they will punish both the buyer and the seller of the link.
# Invisible Texts
The hidden text is the oldest trick in the SEO handbook. If you are hoping that hidden text will promote your SEO efforts in any way, then you will soon find this old strategy ineffective.
The only way to tamper with keywords is not keyword stuffing. Often, site owners believe that they can keep their sites readable by humans but want to add additional keywords or links anyway. Generally, these additional keywords are not considered on the site, so website owners hide them from readers.
Google doesn’t like these methods of optimization because they aren’t focused on improving ranking based on quality content; instead, SEOs are merely trying to get around the search engine’s algorithm.
You should not use any hidden text to get high ranking in search engine. By hiding the keyword in hidden text, you may be able to drive search engines for a limited time. Anything that hides the text from the browser, but is still in the body of the document, will be indexed by search engine spiders. But using a hidden text, a search engine can permanently restrict your website.
Some techniques make websites in the wrong direction by violating Google Webmaster Guidelines, which include:
- Using white text on a white background.
- Putting text behind an image.
- Using CSS to position the text off-screen.
- Setting the font size to “zero” (0).
- Hide a link by just adding a small character – for example, a hyphen in the middle of the paragraph.
# Poor Quality Content
There is also a common practice in black hat SEO, which is poor quality content which has no value for the searcher. This is scanned by content bots or anyone else from another website. At one point, search engines like Google, Bing, Yahoo were not good at identifying content copied from other websites. Google Panda Update resolved this issue in 2011. Many sites with duplicate content were immediately redirected to search ranking. Since then, Google has been very good at recognizing duplicate and low-quality content.
Poor quality content is usually content that does not provide more purpose for the audience. This type of content is often produced rapid website ranking growth but rarely works.
Low-Quality Content Includes:
- Keyword stuffed content – This type of content is written for search engines, not for users.
- Duplicate content – Using duplicate content is also a low-quality content.
- Thin content – With this kind of content, the user will not find any related information from your article or post.
- Spoon Material – In this type of material, people spread the content from any other website.
- Short and Unclear Materials – In this option, people generally use the short material with suspicious concepts. Search engines always prefer long-term content with the full explanation.
Cloaking is a search engine optimization (SEO) technique in which the content presented to the user is different from the search engine crawler with spiders or bots for different indexing.
It involves showing one piece of content to users and a different piece of content to search engines. Which regularly reappears in an effort to distort search engine rankings by making content that is close to regular users. Now you may have understood that cloaking is an illegal practice and it is considered a black-hat SEO. Indexing in search engine indexing can permanently restrict any site or site authors. So stop your SEO content overload! Developing content for your business website for search engine optimization is clearly important and follow the Google Guidelines.
Cloaking is identified as a violation of Google’s Webmaster Guidelines because the server-side script provides a different version of the web page in which a content appears, which is not present on the watch page, or it exists Not searchable. The purpose of cloaking is sometimes to cheat the search engine, so when they are not displayed otherwise they display the page (Black Hat SEO).
Some Common Cloaking Practices You Must Avoid:
- Invisible or Hidden text: Add additional information like keyword filling, invisible, or overwriting hidden content for users.
- Flash Based Websites: By creating a website in Flash, they create rich web pages with content and provide search engine crawlers to get better rankings.
- Email: The task of masking the sender’s name and address so that the recipient does not know who sent the e-mail.
- HTML Rich Websites: A good SEO advises having “HTML to HTML ratio”. Writing short articles or posts, your text will be very small in HTML ratio. In order to avoid redesigning the website, people choose cloaking to meet SEO guidelines.
- Image Gallery Websites: Image gallery websites have more images on their pages compared to their actual content. And the images are not scanned by crawlers. Therefore, webmasters think that cloaking can help them get top placement for relevant keywords.
- URL Rewriting: This exercise involves the removal of unnecessary parameters and another URL (URL cloaking). The important thing here is that you are not changing the underlying content.
# Doorway Pages or Gateway Pages
Whenever we talk about Black Hat search engine optimization (SEO) techniques and skip this strategy. Door pages or gateway pages are keyword-rich, content-poor pages designed to fool the search engines. These types of pages contain many keywords, but there is no real information. They focus primarily on call-to-action and links that send users to the landing page. This is an optimized way of redirection.
Sometimes webmasters are asked to submit a “bridge” page or “door” page to find an engine to improve their traffic. The pages of the door are made to do good for special phrases. They are also called portal pages, jump pages, gateway pages, entry pages and other names.
The doorway page is designed for search engines, not for the end user. End users never see these pages because they automatically redirect to the targeted page.
# Article Spinning
Article spinning is the process of rewriting an old article to create new “original” copies in an attempt to avoid duplicate content issues, which can result in a penalty from Google’s search engine while marketing your website.
The idea of article spinning is to write an article, and then to create different versions of the same article, it should be written again hundreds or thousands of times and then it should be submitted to hundreds or thousands of other websites. The payment for the person writing the article is that they will include links to their website within the text.
The article spinning is a technology to avoid creating fresh content. It uses software to take an article and rewrite it in many different new articles. New articles are often written and do not provide any new information to the readers. It is considered as the Black Head SEO techniques.
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Some Other Black Hat SEO Techniques To Avoid
In addition to the above strategies, there are some other black hat SEO techniques that you have to save in order to prevent your site from being penalized. They are as follows:
Referrer Spamming is a type of spamming that appears by polluting the site with fake statistical data. Spammer’s aim is to improve your site’s ranking using fake Referrer URL, which redirects to the site for which spammer will attack repeated requests for you.
Meta Tag/Description Stuffing:
This is the practice of filling out meta tags and meta descriptions with keywords and phrases to inspire and rank high pages for those keywords and phrases for search engine crawlers. This can have a negative impact on your site’s SEO.
Scraper sites refer to websites created by programs that “scrape” other sites for unique content and combine it. These sites are often filled with advertisements or used to promote the main site.
Some businessmen have repeatedly established a script to inform the search engine of the content to create this confusion that it is new.
Rich Snippet Markup Spam:
A great way to format structured markup data can be to see how your site looks in search, but if you’re creating irrelevant rich snippets markup, then you are at risk of manually penalizing Google for this spammy technology.
Automated Google Queries:
Sending automatic Google queries means that you use a software to increase the number of searches for a specific keyword so that it can rank higher in the SERP.
Registering and/or purchasing placements on low-quality directories is not a good practice
Over-Optimized Alt Description & HTML Heading Over-Optimizing:
This involves filling out keywords in your ALT description of the image and using multiple H1 on the page.
While doing SEO for blogs, to do everything, this black hat SEO technique can give you some immediate results but you can not go away after practicing them. Short-term benefits are not worth long-term consequences. Once the search engine finds your website after violating the rules, you will begin to lose your search engine ranking or traffic, harm your reputation and above all or the search engine will get penalties. You can face the entire site restriction or worst – a lawsuit may have to face. I would advise you to keep everything natural and follow White hat techniques and consider providing a good user experience. It may take some time to see the results, but it will definitely help you for a long time.