Ranking on Google SERP can be a time-consuming endeavor, especially for those who new to SEO. The Google ranking algorithm incorporates thousands of different factors when determining which page should rank top and which not for a search. Knowing what factors lift the most weight and optimizing your page accordingly can be the difference between success and failure.
As an experienced SEO expert, we are familiar with the dark art of unethical digital strategies such as keyword stuffing, article spinning, spam content, and purchased links. They are dangerous and should be avoided at any costs! In this post, I will try to concentrate on areas that deliver positive results and a big return on investment.
What is White Hat SEO?
The term “white hat Seo” refers to SEO techniques that follow the terms and conditions of major search engines, especially Google, bing. The ultimate goal is to increase the search ranking of your website without creating a site that focuses on manipulating algorithms.
Typically, white hat SEO refers to any practice that improves your SERP ranking, while maintaining the integrity of your website and staying within the search engine’s terms of service. These strategies are within limitations defined by Google.
Why White Hat SEO Techniques is Important?
As we all know Google is one of the topmost search engine seen by billions of people per day, and each visit presents the possibility of your site being found by a new user.
Google is an undeniably powerful and huge source of traffic to your website, and due to being banned on google, there may be a significant drop in website traffic and even business. Think about everything going on in your website and then think about what would be the restriction of banning the most used search engine on the Internet. What’s worse, once you get banned from Google, there is no guarantee that they’ll ever list your website again.
Some Benefit of White hat SEO:
- You will get more traffic.
- Higher targeted traffic leads to high conversion, low bounce rate.
- It improves the user interface.
- You can measure the output of your efforts.
- Your website will not get banned from Google.
Also Read:- Top 50+ High DA Forum Submission Sites – 2019
11 Actionable White Hat SEO Techniques
1). Focus on User Experience (UX)
Google always encourage webmaster tools to focus on providing a good user experience. As the algorithm becomes “smart”, the websites that are deployed to maximize the benefits. Good user experience is more effective than writing clean code.
According to a study done by Oxford Journal, “The main purpose of UX design in business is to ease communication, customer satisfaction, and loyalty. The user experience (UX) focuses on the deep understanding of users what they want, their capabilities and their limitations. It also takes into account the business goals and objectives of the management team of the project. UX best practices improve the quality of the user’s contact with your product and any related services.
2). Optimize Page Titles and Descriptions
Page titles are probably one of the most overlooked aspects of SEO. The title tag is an important factor in helping search engines understand that what your page is. It is important to always optimize the title of your page because search engines often rely on this at the time of ranking because it gives an insight into the contents of a page.
A better page title might be ” What is Affiliate Marketing: A Step-by-Step Guide for Beginners “. You can capitalize for a very descriptive title and search results for your page. Although it is not as important for page ranking as compared to the title, the meta description is about clicking on your listing vs the other 9 results on that page.
A good meta description is small that accurately describe the contents of the page. They are like a pitch that assures the user that the page is exactly what they are looking for. If you give your message with a better copy, then there is a better chance that you can drive more traffic to your pages and increase CTR.
3). Use Relevant Keywords
Keywords and SEO are directly connected to each other when it comes to running a winning search marketing campaign. Because the keywords are basic to all your SEO endeavors. It is worth the time and investment to ensure that your SEO keywords are highly relevant to your audience and are systematically effective for action.
A well-optimized website “speaks for the same language” as a potential visitor base with keywords for SEO that helps connect with searchers on your site. In other words, your website should have relevant keywords related to the products, services or information provided by you so that they can be easy to find for you – otherwise, they will leave your page and move to the other pages on the Google Results. This helps in driving more organic traffic to your website, and will later introduce more authentic affiliation to the entire site.
4). Have Short URLs
A permalink is a URL for a web page or blog article. This is a combination of “permanent” and “link” words because its purpose is to do the same: Provide a simple and unchanged URL to ensure that your page is accessible and avoid problems with broken links.
The idea is to incorporate keyword rich “telling” terms of what the website encompasses and is about. Usually, you should use 3-4 words max (i.e. the URL of this page is /white-hat-seo-techniques)
Every website or blog platform has a default method for setting permalinks. The idea is to include “rich” keywords to tell what the website is and what it is about. Generally, 3-4 words max should be maximized. If you do not specifically edit Permalink, then this will look something like this:
None of the above URLs are ideal for professional purposes. The first one, which uses a random page number as an identifier, is difficult to remember. It lacks any keywords, which does not help in ranking it in search engines. The second example includes the date published in the URL. It can be long, and it is also bad practice whether you should ever update your article at a later date. The third example uses the title of the web page as the URL only. Although it is better than other examples, yet it is a bit long, and there are stop words (“is”, “to” or “in”) in it. An ideal permalink should be short and easy to remember (ex:- https://shoutech.com/white-hat-seo-tips/ ).
5). Use HTML Headers Properly
It is not denied that header tags still an important function factor for your users and your SEO, they may be influenced by your content and are likely to be able to read them, and your content keyword for search engines – By providing rich references. Your header tags should provide structure and context for your article.
- Your H1 tag should introduce the subject of your page, such as a title tells a reader what a book is about.
- H2 tags are similar to the chapter of the book which describes the main topics that you will include in sections of the article.
- Subsequent headers, H3, H4, H5, H6 work as additional sub-headings within each section, It can be divided by several sub-topics.
6). Create Long Content
If you want to rank #1 on Google, you should consider creating a blog post that covers topics deeply. By writing a longer blog post, you can increase the visitor spend time on your website, reduces the bounce rate, and naturally includes different keyword variations.
According to a study done by HubSpot in 2015, articles with a word count between 2000 – 2500 receive most organic traffic. The long-term content not only helps in your ranking in search engine results but at the same time, it also helps you to run more organic traffic than your competitors. Even if you do not get any backlinks for your long-form article, then it will rank for a naturally low-competing long-tail keyword. Readers like long articles, so they share it more than short-form content.
7). Optimize Your Images
Image optimization is one of the most important steps to rank your website. A comprehensive SEO campaign includes a strategic plan to curate images that are echoed with your viewers while relevant to your content. Google accepts the importance of imagination itself and shares some useful tips on image optimization on their guidelines for image publishing.
An attractive image that fits your subject in a novel way, can motivate your website users to share your content, and will definitely leave an impression. By scaling down your large image files, you can increase your web page speed. Embedding alternate text, or “alt text” into the image, can help to illustrate the nature of the image.
8). Submit Sitemap
When it comes to improving your Google ranking, then the XML Sitemap can really be a good partner. This helps you to easily understand your website structure while crawling Google and other major search engines.
Sitemap also gives information about each page of a website, Including when it was created and finalized, and its important for other pages of your site. It also speeds up your indexing pages.
It also gives your website the ability to upgrade or downgrade the roadmap and page importance. There is really no downside to being a sitemap and they are extremely important on sites that create dynamic pages.
9). Get high-quality backlinks
Backlink has always been an important factor in how search engines such as Google rank websites in their results. Search engines essentially see each link on your site as a vote of confidence in the quality of your content. So the more backlinks you are getting, the more trustworthy your site will appear. You can get backlinks in two ways:
- By creating awesome content, people who want to add naturally
- By creating amazing content and promoting it using different methods asking for links
The domain authority is a metric based on the link data of site, age, popularity, and trust-related indicators, and is built on a scale of 1 to 100. Essentially, the higher your domain authority, the easier it will be for your site to earn high rankings in search results.
10). Speed Up Your Website using a CDN
A CDN is a network of servers, rather than a server, Its locations in many geographic locations. When a user opens a website, the information about them is obtained from the nearest server location. If that server is not available, it will move to another nearby server location The automated redundancy feature helps ensure that your website is online all the time. Not only this, when CDN helps in traffic spikes, it also helps whether the server connection information connection has been compromised somewhere.
A fast website can increase your conversation rate. By increasing the speed of two seconds, the conversion can increase by 14 percent. A CDN also provides an additional level of security which can reduce the attacks. Additionally, you can add CDN with SSL certificate for another level of security and can contribute to better search indexing and ranking.
11). Encourage Social Shares and Comments
The relationship between social media share, comment and SEO is not quite clear. but it does exist, and if you understand it, it can help you to rank #1 on SERP.
If Google sees that people are sharing and commenting on your article, then they will reward that post with a high ranking. One of the easiest ways to get more comments and shares is to tell your visitors to share the post if they find it valuable. You can also share impressive and with Thought Leaders and encourage them to reach their followers.
White hat SEO techniques may take more effort and time to achieve results, but they are worth in long-term link-building strategy. Here are 11 simple white hat SEO techniques that you can use to better rank your website in Google SERP and other search engines.
Remember, there is no shortcut way to rank higher in SERP, If you are looking for a fast and stable ranking solution, then you are in the wrong profession.
- How to Get Your Content to Appear in Google SERP’s Featured Snippet.
- Top 5 Free Keyword Research Tools to Boost Your SEO.
- Top 5 Proven Ways To Increase Domain Authority (DA).